IBC is the leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment. At the beginning of September each year, over 70,000 television professionals, video and digital film specialists and TV managers meet at Amsterdam RAI for the annual IBC Exhibition of equipment and IBC Conference about the new trends, business ideas and technology solutions.
IBC 2018 is right around the corner, ready to light up the production world with an incredible array of new products. Manufacturers of all shapes and sizes are ready to show off their gear and emerging technologies. If you are fortunate enough to be traveling to IBC, you owe it to yourself to check out this curated list of awesome new products. In the middle of a big production and can’t break away? Not to worry, IBCHUB has you covered! We dug deep to bring you the very hottest products and very best in new gear.
Make your audio and video syncing issues a thing of the past with the new Atomos AtomX Sync module for the Ninja V monitor recorder. Costing just $149 US it brings professional, long range, wireless timecode and genlock to any HDMI source, including DSLRs and mirrorless cameras. There is also simultaneous Bluetooth connectivity for Ninja V app control, and additional sync functionality using Bluetooth to any compatible video, audio device or smartphone app.
Seth Emmons, Director of Communications for Ernst Leitz Wetzlar GmbH, talks about the Leitz Thalias and the Leitz M 0.8 lenses at the IBC 2018 show and more.
Q What are you most looking forward to?
A One of the best parts of IBC is meeting clients that us Americans don’t get to see as much and hearing perspectives from all over the world. The adoption of different formats and processes in China is different from the Middle East which is different from Western Europe. For us it's a wonderful opportunity to look at the global picture and talk about trends.
An exclusive interview with Bob Caniglia, Director of Sales Operations, Blackmagic Design.
Q How do you approach each IBC show? How are you constantly evolving?
A You can never be complacent, and we are always asking ourselves “Where are there holes in the market that we can fill? Where are there inefficiencies that we can improve?” Even within our own product lines, we are constantly asking, “How can we make this product better for the end user?” This is how we constantly evolve, and it’s really thanks to our customers that we are able to reinvent ourselves each year. We approach each IBC show eager to meet with them face-to-face and not only discuss their workflows and how they are using our products, but also how we can improve our products, where there are holes in the overall market and what trends they are seeing develop. It definitely keeps us on our toes and helps us to bring fresh, new ideas to market as well as enhance existing product lines.
Lee Griffin, head of marketing, EditShare, talks about what EditShare will be showcasing at the 2018 IBC show.
Q What trends are you looking forward to exploring more at IBC?
A Cybersecurity has long been on the lips of the industry and it’s been a major focus for EditShare as well for some time. With globally governing organizations such as the MPAA and CDSA establishing widely adopted security best practices, it’s no question that other players in the M&E industry need to have a concrete security strategy to remain viable. Security is no doubt a hot topic this year and I think we’ll see a lot of buzz around it at the show, it will be interesting to see how the industry as a whole tackles this head on.
Mike Crimp, CEO of IBC, talks about this year's show.
Q Why are trade shows important, and in particular why are trade shows important in our industry? Are we seeing a drop in interest?
A I still believe people have a real need to meet, to talk face to face. In our industry we are dealing in extremely complex systems that use technology to drive creativity and commerce. It is not the sort of industry where a quick Google search will find an off-the-shelf product, so getting together with multiple potential partners, in the right environment to do business, is really valuable. If you look at the structure of the media and entertainment business, we have a tiny handful of really big suppliers, a few middle-sized vendors, and a long, long tail of small, specialised and extremely valuable companies. This structure has been around for as long as I have been in the industry, and it works. One of the reasons that it works is that it depends upon collaboration which naturally feeds innovation. IBC is a great place for those collaborations to be incubated. Unlike some other exhibition organisers, IBC is not passive. We work hard to create an environment for knowledge exchange and for business, helping exhibitors and visitors alike to plot their course through the latest in technology. We work to foster a sense of engagement across the global industry.