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Zoom Combines Advanced Optics with Portability for In-Studio and Remote 4K HDR Production

Wayne, N.J., September 6, 2017 – At the IBC convention in Amsterdam this month, the Optical Devices Division of FUJIFILM will introduce the world’s smallest (total length approx. 220.5mm) and lightest (approx. 1.98kg) broadcast lens that supports 4K production. Despite its compact body, the "UA24x7.8" features a 24x high magnification zoom, covering a focal length from the wide angle of 7.8mm to 187mm. This new portable lens allows users to shoot high-definition, realistic videos in environments requiring significant mobility, such as live sports and news from remote locations.

“Its portability and 4K HDR (High Dynamic Range) capability makes this new lens a huge boon to anyone looking to decrease shoulder-weight and capture detailed close ups when shooting hand-held,” said Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “The UA24x really shows its power when combined with a 4K camcorder. With the increased use of 4K camcorders, the need for similarly compact and lightweight lenses has become more apparent, and productions using ultra-portable equipment continue to spread. We’re seeing a big increase in Japan, Europe and North American shooting 4K video for sports, news and in-studio shooting. And with OTT video available in 4K on PCs and tablets, that will only continue to increase.”

The new UA24x provides advanced optical performance, with 4K compatibility, throughout the entire zoom range. It includes Fujifilm’s proprietary “HT-EBC (High Transmittance Electron Beam Coating)” multi-layer coating that provides a high level of transmittance and color reproduction. HT-EBC, coupled with Fujifilm’s exclusive Aspheric Technology, reduces ghost and flare and increases light transmission. In addition, by thoroughly reducing chromatic aberrations, which are a common occurrence in telephoto zooms, it is also possible to shoot utilizing HDR. Rich tones can be reproduced, even when shooting scenes with intense contrast, such as stadiums at dusk.

The latest optical simulation technology was used in the lenses’ optical design to prevent resolution degradation around the edges and control aberrations, thus achieving 4K image quality across the zoom range. An aperture shape close to that of a circle is achieved by adopting nine aperture blades, which provides a more natural bokeh.

The FUJINON UA24x is the latest zoom lens in the company’s Premier UA Series of 4K 2/3” lenses. The UA Series is the first designed specifically for UHD broadcast applications.  The addition of this product expands Fujifilm's 4K broadcast lens lineup to eight models in total,  catering to the various needs for 4K HDR video production. Other handheld zooms in this line up include: the UA14x4.5B, UA18x5.5B, UA13x4.5B and UA22x8B lenses. A new studio lens is now available, the UA27x6.5B, and field lenses, the UA80x9 and UA107x8.4, round out the series.

FUJINON lenses by Fujifilm are known for high quality eloquent images, and have been used in various production sites including movies, TV commercials, and live sports broadcasts around the world. Fujifilm will continue to tap into its optical, high precision forming and assembling technologies that have been nurtured over many years in the field of video expression, to further expand and enhance its 4K lens lineup, thereby addressing the diversifying needs of production sites.

The Optical Devices Division will exhibit in Hall 12, Stand B20 during IBC, which runs from September 15-19 at the RAI convention center in Amsterdam.

The ““UA24x7.8” is scheduled for release in January, 2018.

Follow Fujinon on social media:

On Twitter: @FUJINONlenses

On Facebook: @FUJINONLenses

On Instagram: @FUJINONLenses

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2017, the company had global revenues of $21.5 billion, at an exchange rate of 108 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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