Dan May, President, Blackmagic Design answers a few questions about what to expect from Blackmagic Design at the 2016 IBC Show.
Q What are you most excited to see at IBC 2016?
A Our customers are a top priority for us, so it’s most exciting to be able to connect with them at IBC, especially regarding our recent product announcements. Since many of the products we announced at NAB were also immediately available, such as the Duplicator 4K, Video Assist 4K, MultiView 4, DaVinci Resolve 12.5 public beta and more, many of our customers have had them up and running for the past few months. At shows like IBC, it’s important for us to be able to touch base with our customers to learn more about their feedback around the products. For example, the recent availability of Blackmagic Camera 4.0 public beta for URSA Mini lets customers test the new camera operating system and user interface. We were eager to get the public beta into customers’ hands so they can test the new features and provide us with feedback, so we can further deliver on their needs. We look forward to hearing their feedback on URSA Mini’s new operating system and user interface, as well as all our products, at IBC.
Q What are some upcoming/popular trends from the world of broadcast and content creation that you think might make a big impact at the show?
A Video over IP was a notable topic at NAB, and I think it will continue to be at IBC. It’s interesting because it’s not a standalone solution like some current trends, such as VR. Instead, it further facilitates workflows like 4K and Ultra HD, which have been a “trend” and topic of conversation for several years now as adoption continues to take place across industries, such as broadcast, live production and post production. Broadcasters have been asking for video over IP for a while now given its obvious application for them. Video over IP will only make the migration to 4K and Ultra HD even easier, as well as give customers another reason to make the transition to 4K and Ultra HD solutions if they haven’t already because it will make workflows more cost effective, flexible and future proof.
Q Any events you're particularly excited about attending/throwing at the show? Which ones?
A We are always excited to be able to attend and participate in the SuperMeet, which is on Sunday, September 11th this year. We look forward to attendees stopping by our table at the event!
Q How do you constantly reinvent yourself at IBC each year?
A For us it boils down to listening to customer feedback, hearing their needs, what works and what doesn't and then working on updating and adding features to our products based on that feedback. It’s a practice we put in place not just at IBC, but throughout the year. I previously mentioned the Blackmagic Camera 4.0 public beta, but another great example is the recent DaVinci Resolve 12.5.1 update, which features support for Apple ProRes decode on Windows, ResolveFX enhancements and numerous editing and color improvements. With the DaVinci Resolve 12.5 public beta going live a NAB, then the shipping version being released a short time later in June, the DaVinci Resolve 12.5.1 update was a direct result of feedback from editors and colorists who had been using the software since then. Another example is our recent Duplicator 1.0.2 update for the Blackmagic Duplicator 4K. Since it launched at NAB 2016, we’ve been compiling customer feedback on the performance of H.265 files on playback devices. With the update, we improved the H.265 hardware codec in the Duplicator 4K, so customers can take advantage of even better video at lower bit rates on even more playback devices, such as a wider range of 4K TVs down to slower computers.