AJA Director of Product Marketing Bryce Button answers a few questions about the 2017 IBC show.
Q What are you showcasing at IBC this year?
A Continuing to support the evolution of Broadcast IP and HDR workflows, we’ll be at the show with our JPEG 2000 and SMPTE 2110 support for KONA IP, and the new FS-HDR as a released product, which we previewed at NAB earlier this year. You can also expect to see our extensive family of Mini-Converters and range of desktop Io products, several of which now include HLG and HDR10 support for HDR, as well as new Broadcast IP Mini’s with our IPT and IPR JPEG 2000 transmitters and receivers. Our HELO H.264 streaming and recording device just keeps getting more features with regular firmware updates, as does our new Ki Pro Ultra Plus multi-channel HD recorder. Visitors to the stand can also check out our newly shipping 12GM transport Mini-Converter, and other solutions that offer new 12G options for customers working with higher resolutions, color depth and higher frame rates. Plus, we’ve also got a few new surprises to unveil.
Q Any particular themes you think will occur at the show?
A I think we’ll see recurring themes such as HDR, Broadcast IP and VR. As HDR standards continue to both evolve and solidify, there will likely be discussion around new technology and best practices. Broadcast IP is moving into a critical stage now that SMPTE 2110 is close to being fully ratified, which means we’ll be having deeper discussions about adoption and the next steps. I also anticipate conversation surrounding the continued search for the right VR tools and applications. Overall, I expect a key theme to be addressing the bandwidth challenges these new trends demand, making 12G and other fast data transfer technologies a likely topic of interest.
Q What's "hot" right now that you think will make a big impact at the show?
A I just spent a few weeks in Europe, and could hardly escape mention of HDR in conversations, so I’d say it’s especially top of mind right now. As players like Amazon and Netflix continue to drive up the HDR delivery demand, HDR is quickly being seen as a necessity. Broadcasters are moving quickly to determine how they can meet that demand. Linked to HDR, metadata is also making its way into conversations. The expanded range of metadata that HDR poses in some cases is prompting discussions on how to sort and manage metadata across the pipeline. VR is another buzzworthy topic, and while there are a number of interesting and esoteric VR efforts out there, it seems there’s still a struggle to figure out how to best monetize immersive content.
Q Any specific events/booths you're excited to visit?
A We’re looking forward to meeting with our technology partners and customers, and checking out the new technology and projects they’re highlighting across the show floor. As AJA is a founding member of the AIMS Alliance, the IP Showcase is also a must-see for me.
Q How is your company reinventing itself at the show this year?
A In keeping with tradition, we continue to engineer reliable, high quality products and will be delivering a host of new technologies for broadcast, production, post and ProAV professionals. Join us at the show to see what’s next from AJA.
Q Where can people find more information about you?
A Visit us at IBC 2017 in stand 7.F11 or check out our website: www.aja.com. We’re also on
Facebook, Twitter and Instagram.