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Blackmagic Design Talks Accessibility to Trends, Technology & More at IBC

An exclusive interview with Bob Caniglia, Director of Sales Operations, Blackmagic Design.

Q What are you showcasing at IBC this year?

A We’ve made some exciting product announcements already this year across several different markets, and we are excited to showcase them at IBC. On the broadcast and live production side, we have the Blackmagic URSA Broadcast, a high-end, professional broadcast camera designed for both studio programming and live production; ATEM 4 M/E Broadcast Studio 4K, HD and Ultra HD live production switcher with 4 M/E, 16 next generation ATEM Advanced Chroma Keyers and more; ATEM Television Studio Pro 4K, all-in-one Ultra HD live production switcher with 8 standards converted 12G-SDI inputs, Fairlight audio mixer, ATEM Advanced Chroma Keyer and more; ATEM 1 M/E Advanced Panel, compact 1 M/E panel with updated layout; ATEM Camera Control Panel, compact remote camera control unit designed to control up to four different URSA Broadcast, URSA Mini, Blackmagic Studio or Blackmagic Micro Studio 4K cameras; Blackmagic MultiView 4 HD, multi viewer for monitoring four completely independent SDI video sources on a single display; and the Blackmagic Camera Fiber Converter and Blackmagic Studio Fiber Converter, which convert standard television industry connections for video, audio, power, talkback, tally and more into a single SMPTE hybrid electrical and fiber optic cable.

On the post side, we have DaVinci Resolve 15, which adds an entirely new Fusion page with more than 250 tools for compositing, paint, particles, animated titles and more. In addition, DaVinci Resolve 15 includes a major update to Fairlight audio, along with more than 100 new features and improvements that professional editors and colorists have asked for. We also have the Cintel Scanner 2, a second-generation model that features Thunderbolt 3 and PCIe host computer connections, as well as a new skid plate for 35mm HDR film scanning and timecode output. We recently announced a brand-new product, the Blackmagic eGPU, a high-performance graphics processor for pro creative software such as DaVinci Resolve, as well as 3D games and VR. Designed in collaboration with Apple, the Blackmagic eGPU features a built-in Radeon Pro 580, two Thunderbolt 3 ports, HDMI 2.0, 85W of charging power and four USB 3.1 connections. We were very excited to announce the Blackmagic Pocket Cinema Camera 4K, which is our next generation 4K camera featuring dual native ISO, full 4/3 HDR sensor, 13 stops of dynamic range, and ProRes or RAW recording to internal SD/UHS-II and CFast cards, or even external USB‑C drives. Also, we announced several converters so far this year, including the Blackmagic Mini Converter UpDownCross HD, which converts any SD or HD video format to any other SD or HD video format via SDI and HDMI input and output connections; the Blackmagic Mini Converter Optical Fiber 12G, a bi directional SDI to optical fiber converter for extending SDI connections up to 10 miles away; and Blackmagic Micro Converter BiDirectional SDI/HDMI, an incredibly small video converter that simultaneously converts SDI to HDMI and HDMI to SDI in all SD and HD formats up to 1080p60.

Q What trends are you looking forward to exploring more at IBC?

A Collaboration will definitely be top of mind at IBC. The expectation to do more in less time continues to grow as the amount of content that needs to be processed, the number of deliverables, and consumption platforms in general continue to increase, especially for post production. Why waste time waiting for the editor to lock picture before color, effects and sound work can begin? Same with importing and exporting files, translating projects, losing work, or conforming and managing changes. Collaboration from the ground up is necessary at every stage in order to really drive efficiency, and we are looking forward to exploring this concept more with attendees at IBC, especially with the announcement of DaVinci Resolve 15. Each artist gets a page with the dedicated tools and interfaces they need to get their specific job done. All of the work is tied together and managed by a powerful database, universal timeline and advanced image and sound processing engines. This makes it possible for editors, colorists, VFX artists, animators and sound engineers to work together simultaneously.

Q How do you approach each IBC show? How are you constantly evolving?

A You can never be complacent, and we are always asking ourselves “Where are there holes in the market that we can fill? Where are there inefficiencies that we can improve?” Even within our own product lines, we are constantly asking, “How can we make this product better for the end user?” This is how we constantly evolve, and it’s really thanks to our customers that we are able to reinvent ourselves each year. We approach each IBC show eager to meet with them face-to-face and not only discuss their workflows and how they are using our products, but also how we can improve our products, where there are holes in the overall market and what trends they are seeing develop. It definitely keeps us on our toes and helps us to bring fresh, new ideas to market as well as enhance existing product lines.

Q What are you most looking forward to?

A IBC is a great counter balance to NAB. The fact that it’s located in Amsterdam opens up attendance to folks who might not have been able to make the trip to Las Vegas. Also, its timing being four months after NAB is great as it allows everyone to digest the announcements and insights coming out of NAB as well as implement the new technologies and see how the trends are further developing. It provides great opportunity to see where things stand and what direction they are headed, which is what we are looking forward to the most at IBC.

Q What do hope everyone will be talking about after the show?

A Accessibility to the trends and technologies. We hope attendees come away from the show more inspired than ever before, ready to hit the ground running. We hope everyone will not only be talking about the trends and announcements after the show, but also about how their plans are already in place to implement them. Access to high-end tools shouldn't be dependent on budget or status anymore. Anyone who wants to be creative should be able to and should have the tools they need to empower that creativity.

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