Lee Griffin, head of marketing, EditShare, talks about what EditShare will be showcasing at the 2018 IBC show.
Q What are you showcasing at IBC this year?
A EditShare’s showcase at IBC2018 includes several important initiatives for the media and entertainment industry. Of note, we’ll be demonstrating XStream EFS File Auditing, which is designed to deter cyber theft by answering the question, “Who did what to which files and when?” In addition, we’ll be showing our AQC solution QScan, now supporting testing of IMF packages. Visitors to the EditShare stand (7.A35) can also witness for themselves the real-time 4K, 8K and beyond video playback capabilities from the media aware EFS scale-out storage nodes, all without compromising system performance.
Q What trends are you looking forward to exploring more at IBC?
A Cybersecurity has long been on the lips of the industry and it’s been a major focus for EditShare as well for some time. With globally governing organizations such as the MPAA and CDSA establishing widely adopted security best practices, it’s no question that other players in the M&E industry need to have a concrete security strategy to remain viable. Security is no doubt a hot topic this year and I think we’ll see a lot of buzz around it at the show, it will be interesting to see how the industry as a whole tackles this head on.
Q How do you approach each IBC show? How are you constantly evolving?
A To quote “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change,” so at EditShare we are diligent about keeping up with the changes taking place in the creative industry. Our team spends time and effort researching our clients needs so we understand every aspect of their workflow and their pressure points. We are ready for anything clients throw at us. This is one of the reasons why security is a big feature for us this year at IBC, we listened, adapted and delivered.
Q What are you most looking forward to?
A IBC is a bit like a family reunion serving technology innovation. So for us, without a doubt, it’s connecting with industry friends from around the world and comparing notes.
Q What do you hope everyone will be talking about after the show?
A How serious cybercrime is and that there are real solutions like EditShare File Auditing available today to help mitigate this growing problem.
Q How are you prepping for IBC?
A We are busy preparing real life workflow demonstrations for clients and making sure our diaries are full. IBC is a big expense so we want to make sure we get a good return on the exhibition investment
Q Is there anything else you'd like to add?
A Stop by and grab a pint and get a perspective on why you need to amp up your infrastructure’s security. Whilst most of us know EditShare for intelligent storage in the media industry, we have more tools than that- including our QScan range of products which offer automated QC to facilities who are delivering content to a global markets.