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An interview from the 2017 International Broadcasting Convention in Amsterdam with David Mowrey of IBM. IBM Watson is the first commercially available cognitive computing capability, representing a new era in computing. Watson analyzes high volumes of data and processes information more like a human than a computer—by understanding natural language, generating hypotheses based on evidence, and learning as it goes. In this interview David talks with us about IBM Watson Media solutions and how they enable leading brands to infuse artificial intelligence throughout their media workflow, unlocking new monetization opportunities and maximizing viewer engagement.

Watson Video Enrichment uses industry-leading AI capabilities to analyze textual, audio, and visual data within multimedia content, so you can build easily searchable metadata packages for every asset in your library. And by understanding content in new ways, your media business will benefit across many of the areas that matter most to your bottom line – from stronger viewer engagement through better content discovery and recommendations, to increased operational efficiency and higher ad revenues.

For service providers, broadcasters and channel owners, the key to success is providing excellent search, recommendations and personalization within services. In fact, a survey found that 67% of respondents would be likely to extend their contract, upgrade their service, or sign up with a provider if they offered better search or recommendations. Adding tags around concepts, entities, scenes, and additional keywords can help you do just that. Because content enriched by Watson is inherently more searchable, you can ensure that the right videos show up in more relevant searches.

In the fast moving world of sports, broadcasters need to generate clips and highlights as quickly as possible. But with hours of live video feeds and consumer demand for immediate gratification, this is no easy feat. Watson Video Enrichment changes that with efficient video analysis that finds the most relevant highlights based on dynamic rules. Watson listens to, watches, and learns from live sports feeds to automatically identify and curate the most exciting moments, turning them into segments that can be used in online highlight packages to satisfy social demand. Automating highlight creation not only saves you money and time, but also helps you scale for large events where demand and the need for quick turnaround is even greater.

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