Exclusive Pre-Show Insight: Sonnet Technologies' Marketing Manager Kendall Farnsworth on IBC 2024 Innovations and Industry Trends

New and Upcoming! Thunderbolt™ 5 eGPU Breakaway™ Box: This next-generation eGPU will feature a Thunderbolt™ 5 controller, doubling the PCIe bandwidth of current solutions. This advancement allows for unprecedented graphics performance with laptops and small form factor computers, making high-end graphics capabilities more accessible for mobile and compact setups. And will be on display for the first time at the 2024 IBC show. New and Upcoming! Thunderbolt™ 5 Docking Station – The Echo™ 12 Thunderbolt 5 SSD Dock is equipped with multiple ports including Thunderbolt, USB Type A, and Ethernet, along with an internal PCIe 4.0 M.2 NVMe SSD socket. It supports rapid data transfer speeds of up to 6,500 MB/s, enhancing data handling and connectivity for high-performance tasks. Visitors to our booth can get a first look at the Echo 12 Dock at the IBC 2024 Show. New to IBC, Now Shipping! Echo™ II DV Systems: These Thunderbolt™ to PCIe® card expansion systems, available in both desktop and rackmount configurations, are designed for the pro digital video market. They allow for dual Thunderbolt interfaces to provide full PCIe bandwidth to each of the two connected PCIe cards, catering to high-performance video and audio processing needs.
New to IBC, Now Shipping! xMac™ Studio/Echo™ II DV Rackmount System: This system integrates a Mac Studio with the Echo II DV Thunderbolt to PCIe card expansion module, allowing for the use of two high-performance PCIe cards simultaneously. It fits in standard 19-inch racks and is designed for professional workflow expansion. 25 Gigabit Ethernet (25GbE) Networking Products: Sonnet will present its cost-effective 25GbE networking solutions, including the Twin25G™ dual-port Thunderbolt™ adapter and PCIe® card. These solutions enable high-speed network connectivity and are compatible with various operating systems.

In the next few years, broadcasting technology is expected to continue evolving towards higher bandwidth and faster data transfer capabilities, driven by the increasing demand for high-resolution content and real-time processing. The integration of advanced technologies like Thunderbolt™ 5 will play a crucial role in meeting these demands, facilitating faster data handling and improved performance for broadcast applications. We are focused on innovating with the latest Thunderbolt™ 5 standards to offer superior performance and connectivity. And expanding our range of high-speed networking and storage solutions to support the growing needs of content creators and broadcasters.

Products like the Thunderbolt™ 5 eGPU and Echo™ II DV systems provide the high bandwidth and performance required for intensive video processing and high-resolution content creation. These innovations are designed to help broadcasters and content creators manage the increasing complexity of their workflows. For example the Echo II DV allows you to connect two pro DV-IO cards to your computer with Thunderbolt ports and get full bandwidth to both cards. You can create your own broadcast studio!

Here below is some of the latest feedback we have received on our Twin25G Adapter, a dual port 25 Gigabit Ethernet Thunderbolt Adapter with two SFP28 Transceivers: "The Sonnet Twin25G adapter is a game-changer. Its impressive speed and reliability redefine the standards for high-speed data transfer, offering users a fast and efficient experience." -Adrenaline Films, Seth Snyder. "When QNAP and Synology introduced their 25G NAS solutions, I was distraught that the only way to connect, to get these speeds was with Windows PC computers. With the advent of the Sonnet Twin25G, I can now achieve 2200 MB/sec, even on the cheapest Macs that have a Thunderbolt 3 connection. This opens a new door for editors and motion graphics artists using Apple computers, that working with 8K media and beyond." -Bob Zelin, Video Post Production System Integrator. "The Sonnet Twin25G has drastically reduced file transfer time from our cameras to post-production servers. Its lightning-fast 25G connection provides quick access to raw files for our color grading and online workflows. With the speed of the Twin25G we can stream hi-res files in real-time, spending less time waiting and more time creating." -Alex Pieper, Diamond View.

We are committed to sustainability and environmental responsibility in both product design and manufacturing. Here are some key initiatives we are implementing: Packaging: We are transitioning from foam to cardboard insulation materials in our packaging. Cardboard is 100% recyclable, which helps reduce our environmental impact. Taping Materials: We have switched from cellophane tape to paper sealing tape. Paper tape is recyclable and involves fewer resources and less energy to produce compared to synthetic alternatives. Energy Efficiency: We are upgrading our building's lighting system from fluorescent lights to LED lights. LED lighting significantly reduces energy consumption and is more environmentally friendly. These steps reflect our ongoing commitment to minimizing our environmental footprint and promoting sustainable practices.

Find us at IBC at Stand 7.D19 and follow us for updates at the below handles.
YouTube: www.youtube.com
Facebook: www.facebook.com
X: twitter.com
LinkedIn: www.linkedin.com